When customers can’t find answers, wait too long, or feel ignored, they lose trust in your business. Bad support doesn’t just cause frustration – it can lead to lost customers, bad reviews and missed sales. The right support, on the other hand, builds loyalty, improves reputation and turns happy customers into long-term partners. At Ptera, we see customer care more than solving problems. It’s about creating an experience where every interaction is clear, helpful and shows your commitment to customers.